Amazon | Finance

Challenge: 

A local financial institution sought to increase awareness and conversions for its personal loans, home loans, and general banking services.

Solution:

The campaign was meticulously designed to reach specific audience segments across Display, OLV, and STV including:

• Homeowners

• Individuals interested in home improvement & renovations

• Consumers in the market for mortgages, equity lines of credit, and personal loans

• People interested in travel

Results:

This Amazon advertising campaign proved to be a highly effective tool in driving conversions for the financial institution’s diverse products.

The following results were tracked using the Amazon ad tag:

• 128 loan applications

• 11 mortgage applications

• 70 new bank accounts opened

• 27 users engaged directly with the bank through their website click-to-call function

Nexstar Advertising’s campaign yielded

236 Direct Conversions