Regional Bank

Challenge: 

A regional bank wanted to build awareness for a new branch among residents in a very small area of historic Newport, RI. Since Newport has a strong tourist population in summer months, it was important to find JUST residents as tourism would have no impact on local banking.

Solution:

Since the target area was smaller than a zip code and the bank wanted to focus exclusively on local residents, Nexstar Advertising recommended Device ID targeting. We drew a polygon around Newport's 5th Ward with a lookback window in the winter months to capture devices belonging to resident sonly.

Results:

Over the course of the 2-month campaign, the bank received 122,401 impressions to the residents of the 5th Ward and 113 clicks to their landing page. The conversion tracking showed a total of 74 conversions on the website (post impression & post click), of which 72 remained on the website for over 2 minutes, showing strong interest. Foot traffic attribution recorded a total of 174 people that went to the 5th Ward branch after being exposed to one of the ads. Of those, 105 were unique visitors to the bank.

Nexstar Advertising’s campaign yielded

122,401 Impressions

113 Clicks

74 Conversions

174 Foot Traffic Attributions